Latin music is now arguably one of the most popular music genres in America (let alone the world) coming in above country music and EDM. With origins of it’s popularity beginning in North America as far back as the 1930s with Rhumba, it is now inclusive of subgenres such as Salsa, Bachata, Latin pop, Merengue and Tango. Artists such as Daddy Yankee, Enrique Iglesias and Shakira broke the molds for the new generation of Latin artists to lead the industry. Reggaetón is one of the youngest subgenres but has become one of the most popular in the world with artists such as Bad Bunny, J Balvin and Sech. One of the newest and most talked about moves in Latin music is Sech’s collaboration with American recording legend DJ Khaled and the release of their banger “Borracho” and it’s accompanied professionally produced lyric video.
International reggaetón singer, songwriter and producer Sech was born Carlos Isaias Morales Williams in the district of Rio Abajo in Panama City. With both of his parents as pastors from a devout evangelical Christian family, Sech began singing in the church’s choir and learned to play various instruments. Like many artists, producing music was a hobby but with bills to pay, he worked as a street vendor in Panama and was known for singing to his customers. In 2008, Sech joined the music group ‘Los Principiantes‘ releasing his first song with the group the same year. In 2014, he released his debut single “Yo Sin Ti” but it wasn’t until the release of his 2017 viral hit “Miss Lonely” where he got the attention of producer and DJ Dímelo Flow . With national recognition, the singer was signed to Latin record label Rich Music and at the end of the year, released his first mixtape album “The Sensation Mixtape“. Now with incredible global success, the tenor has topped the Billboard Top Latin Charts and his hit “Otro Trago” was nominated for Best Urban Song as well as Best Urban Fusion Performance at the 2019 Latin Grammy Awards. A music icon with over 1.8 billion streams on Spotify and his videos on YouTube total over a billion views, Sech’s career is far from slowing down.
In 2021, Sech joined forces with world renown record executive and producer, DJ Khaled for the release of their new hit single “Borracho“. An instant smashing success with millions of streams since it’s November 26th drop. Although the song is accompanied by an official music video release, the success of the single and collaborations of two languages saw that a lyric video would further elevate the song’s momentum, allowing fans around the world to learn the words and sing along. So on December 7th, the official “Borracho” lyric video was released.
The “Borracho” lyric video takes inspiration from the official music video which features the Panamanian singer alongside DJ Khaled in an apocalyptical environment surrounded by dancers which is meant to be a sarcastic interpretation of the song’s lyrics about drunken heartache. Heartache is messy and can leave us feeling broken and when you add a few drinks into the mix, it can truly lead to disaster. The lyric video features many different elements that caters to this energy and right off the bat the viewers will notice the two bold font choices used to display the lyrics. The first resembles a stenciled graffiti styled font that is often animated by letter to appear as if it is being spray painted on the screen as the lyrics are sung. The second font has a similar hand painted vibe but features a creative brush stroke look. Both of these fonts are eye-catching and are displayed largely throughout the lyric video often appearing on walls or concrete floors and surrounded by paint splatter. The lyrics as well as the visuals often follow a moody color palette of white, black, red and yellow successfully giving it that apocalyptic grunge look. This music video is lyric centric but the background visuals really help sell the end-of-the-world theme. Textured layers of wrinkled paper, gritty fabrics, plastered murals, metal fencing and sewer grids are all used to compliment the lyric display. Images of broken down cars stacked on top of each other, waste yards and dirty phone booths are powerful and adds to that cataclysm feeling one feels when they are heartbroken.
This professional lyric video is creatively devastating as it appears the whole world has fallen apart which corresponds to the hit song’s lyrics and dovetails nicely with the official “Borracho” music video. According to a press release, this single is a sneak peak into Sech’s next album which will no doubt add to his groundbreaking success.
Check out the lyric video for Sech and DJ Khaled’s Latin single “Borracho” on YouTube here: