In the vibrant and ever-evolving music industry, one name is making waves from the sunny city of Los Angeles – Kendra Erika. Originally hailing from Boca Raton, Florida, this rising pop star’s journey has been nothing short of extraordinary. Born tone deaf, Kendra defied the odds, embarking on a musical journey at the tender age of 8. She started with classical training and graced local theaters with her performances. As a teenager, she serenaded audiences with jazz and pop tunes at local restaurants, marking the inception of her professional career.
Fast forward to today, Kendra Erika stands tall as a Multiple Top 10 Billboard Dance recording artist and singer-songwriter. With dozens of singles under her belt, collaborations with top-notch producers and songwriters, and opening acts for stars like Cody Simpson and Jason Derulo, Kendra’s talent knows no bounds. She boasts an impressive five Top 10 dance hits on the Billboard Dance Charts, including the chart-topping “Self Control,” and two Top 5 singles on the U.K and European Dance Charts. Her music videos have collectively garnered over 2 million views to date.
Recently, on September 22nd, Kendra Erika released her lyric video for “Point To The Sky.” When asked about the song’s inspiration, Kendra shared a profound insight. She revealed, “To know I wrote this song with Chris Garcia five years ago, it just amazes me because of how much foresight this one possesses. We live in a time that leaves us questioning and in need of so much answering. I wanted ‘Point To The Sky’ to be transcending in elevating us to our most conscious state and to turn to ourselves when it comes to answering those paradigm shifts inside of us. That’s where the answers lie.”
Indeed, “Point To The Sky” is different from Kendra’s previous releases. It’s more lyrically significant and time-sensitive, and its down-tempo sound provides ample room for the profound words and emotions to shine.
So why did Kendra choose a lyric video for this release? She explained, “The lyrics needed their time in the sun and to be emboldened for this one.” And what a wise choice it was!
The lyric video showcases stunning shots from a recent desert photoshoot. Kendra, bathed in the golden hues of the desert sun, adorns a long shimmering gold fabric dress. This imagery resonates with beauty, confidence, and powerful feminism. The color palette of the lyric video cleverly draws inspiration from Kendra’s dress and the desert backdrop – golds and blues. The lyrics are elegantly displayed in a glowing blue or gold simple sans-serif font, perfectly mirroring the song’s essence.
For emerging artists like Kendra Erika, a lyric video is an invaluable tool for marketing new music. It provides a visually engaging way to present the lyrics, allowing fans to connect more deeply with the song’s message. In an era where content is king, lyric videos offer a consistent stream of fresh material for social media and YouTube, helping artists maintain their presence and engage with their fan base.
What’s up next for the singer / songwriter? She says, “I’m performing October 13 in New York, opening for Shannon on her “Let The Music Play” tour. More shows to be announced after that. More music is surely coming in the months ahead, and an album teasingly may happen as well in the first of the year.“
Check out the lyric video for “Point To The Sky” On Kendra Erika’s YouTube channel here: