Being a woman in the music industry comes with many challenges and the artists before us have fought against many a hardship. EDM has largely been a male dominated genre of music with representation of women being scarce until recent years where we are now seeing some powerhouse queens ruling the waves. Vybrant Vibes is one of these up-and-coming independent artists and with the release of her 2020 bass banger ‘Afterparty’ and its luminous lyric video, she has the world talking.
Rosemarie Booth, aka Vybrant Vibes is an aspiring new electronic bass musician, producer, DJ and vocalist. Hailing from the San Francisco Bay Area, VV has put everything she has into creating her music which has paid off big time as her fan base continues to grow rapidly. This independent artist started her career DJing and producing in 2016 and has become extremely proficient in multiple digital audio workstations including Abelton, Reaper, Pro Tools and Cubase. Known for her fun and infectious persona and her ornate blending abilities, this powerhouse electronic dance musician is a bold new welcomed addition to the ever-expanding world of EDM. Vybrant has a knack for creating memorable festival content and even performed at Pridefest’s 2020 virtual Twitch event. She cites English DJ Flux Pavilion’s international hit ‘I Can’t Stop’ as her musical awakening and credits Australian DJ Alison Wonderland as one of her major artistic influences.
In June 2020, VV released her face melting hit single ‘Afterparty’ featuring Las Vegas based recording artist, songwriter and vocal producer, Elle Vee. This soloist has built her own impressive EDM discography with upwards of 20 million Spotify streams on her music. This dynamic duo teamed up to release an energetic banger that had my speakers shaking.
‘Afterparty’ is such a dynamic electronic club anthem and I love it. Co-produced with Matt Firenze and Westray Tackett, this dream team put together an art piece of wavy beach synths and epic drops. Premiering alongside the audio release, VV put out an eye-catching professional lyric video for the EDM track. This video is energetic and vivacious and successfully captures who Vybrant Vibes is as an artist. VV loves dressing herself in bright rainbow-colored outfits, multicolored hairstyles and neon makeup.
This lyric video clearly pulls inspiration from her esthetic energy and showcases an array of polychromatic illustrated butterflies. Not only are the butterflies multicolored and stunning, but there are also moments where they emit a pulsing glow or are animated and change in size that is timed to the beat. The use of butterflies in this lyric video seems to be an ode to one of Vybrant’s single cover art pieces for the song which features a bubble gum pink background and a black stencilled Monarch butterfly. In her alternative single cover, there is a loveable photograph of VV rocking some dazzling blue hair and it becomes clear that the blues and the pinks in this video’s color palette have been pulled from these pieces, which is a very effective way of tying in the brand of the artist’s song.
In some cases, a song’s intent is more abstract than emotional, and I think this is very much the case for ‘Afterparty’. Butterflies are often used in art to symbolize change, transformation and life which I think is a great way to describe the complexities of electronic dance music as it features an array of auditory shifts and progressions and of course is known to bring energy into a room. Vybrant Vibes is an inspirational new musician and is certainly helping to pave the way to a world of female dominating DJs and producers. Teaming up with Elle Vee was a gold medal win resulting in the surmounting success for their EDM hit ‘Afterparty’. The professional lyric video embodied not only the theme of the song, but all the key elements that reflect who VV is as an independent artist. She thoroughly excites me, and I cannot wait to see what lies ahead for her.
Check out Vybrant Vibes & Elle Vee’s electric lyric video here: