8 Mar 2024

ARIA – it’s over now


In the ever-evolving landscape of the music industry, visual content has become a cornerstone for artists to connect with their audience on a deeper level. One such collaboration that has caught the attention of music enthusiasts is the partnership between LyricVids and the young rapper ARIA for his latest release, “it’s over now“.

ARIA, a 24-year-old rapper, songwriter, and producer hailing from Washington, D.C., has been making waves in the music scene with his poignant lyricism and captivating beats. With over 200 million cumulative streams across various digital platforms and a string of chart-topping hits, ARIA’s talent has solidified his position as a rising star in the industry. The rapper’s newest single “it’s over now“, is a compelling alternative pop anthem that delves into the complexities of recognizing toxicity in one’s life and finding the courage to move on. ARIA’s lyrics resonate with listeners as he navigates the emotional labyrinth of letting go and reclaiming one’s sense of self-worth.

The collaboration between LyricVids and ARIA for the lyric video of his newest track adds another dimension to the song’s narrative. Utilizing the same visuals from the single cover art—a custom illustrated cartoon stuffed teddy bear—the video seamlessly integrates with ARIA’s brand aesthetic, creating a cohesive experience for fans. The imagery of the teddy bear, slightly rugged and falling apart, mirrors the themes explored in the song. It serves as a metaphor for the emotional baggage one carries and the journey towards letting go. Through creative animation and bold typography, the lyric video brings ARIA’s lyrics to life, enhancing the listener’s experience and deepening their connection to the music.

ARIA’s decision to opt for a lyric video for this release speaks to the effectiveness of visual content in today’s digital age. As he aptly puts it, “They can be a good bang for your buck.” With the ability to convey a message effectively while remaining cost-effective, lyric videos have become a valuable tool for artists to engage with their audience. Moreover, by using visuals inspired by the single cover art, ARIA not only strengthens his brand identity but also makes his content easily recognizable to fans. This strategic approach to visual branding ensures consistency across all platforms and facilitates easy accessibility for listeners.

When asked about his favorite part of the lyric video, ARIA enthuses, “ALL OF IT! Best lyric video I’ve ever had made!” His enthusiasm speaks volumes about the success of the collaboration between LyricVids and himself in bringing his artistic vision to fruition.

Looking ahead, ARIA has two more exciting releases lined up, promising fans a treasure trove of musical gems in 2024 and beyond. With his unwavering dedication to his craft and a team of industry titans by his side, ARIA’s journey towards stardom is set to reach new heights.

To stay updated on ARIA’s latest releases and upcoming projects, fans can follow him across all social media platforms at @ariaraps and stream his music on all major streaming platforms. As he continues to captivate audiences with his raw talent and compelling storytelling, the up and coming rapper’s ascent to the top of the music charts seems inevitable.

Check out the lyric video for “it’s over now” on ARIA’s Official YouTube channel here:

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