In the heart of Sherbrooke City, within the vibrant nightlife scene of Wellington South, a group of misfits found each other in Block 33, an apartment block on Wellington Street. From this unlikely meeting, A-Gang emerged as a powerhouse in the Canadian underground rap/hip-hop scene. Now, with 15 years of experience and their own record label, 16Bars records, A-Gang is making waves with their latest release, “A-Gang: The Come Up,” featuring a standout track with a unique twist on the 420 Christmas theme.
A-Gang’s journey began as a response to the lack of a dedicated studio in Sherbrooke for local artists. Mista White, also known as Frank White, spearheaded the formation of 16Bars Records, providing a platform for artists of all genres. A-Gang, consisting of Keebs, Frank White, and Syntax (the producer/beat maker), recently dropped their 8-song album, showcasing their evolution as artists.
The track “Chillin On My Cloud” stands out not only for its infectious beats but also for its fusion of the 4/20 theme with a Christmas vibe. The group shared that their goal was to create a feel-good track that goes beyond the typical hip-hop audience. The simplicity and spontaneity of the song set it apart, with a catchy piano riff and Ludwig OGP’s singing hook adding the magic touch.
Given the hectic lives of the three MCs, organizing a full-fledged music video shoot proved challenging. The decision to collaborate with LyricVids for a professional lyric video was driven by the positive experience with their previous video, “Rain, Snow, Hail“. A-Gang emphasized the accessibility and efficiency of LyricVids, making it a user-friendly option that perfectly complemented their needs.
The lyric video for “Chillin On My Cloud” takes creativity to new heights with an “Ugly Christmas Sweater” visual concept. Each scene appears as a unique sweater, crafted by animators to showcase individually built lyrics and patterns. Wooly stitched textured backgrounds feature Christmas and 420 references, from Mary Jane leaves to rolled joints, creating a visually appealing and thematic experience. The bold and knitted font adds a touch of warmth, making the video both catchy and easy to follow. The group appreciates the meticulous attention to detail in the lyric video, with drawings that seamlessly represent the rapid-paced lyrics. The cleanliness of the video and the thoughtful integration of visuals make it a visually engaging experience.
While A-Gang has taken a back seat in live performances recently due to personal milestones, such as Keebs getting married and Frank becoming a father, the hip-hop group continues to thrive creatively. Frank is currently working on his second solo album, promising fans more of his lyrical prowess. For the latest updates, music, merch, and future projects, visit A-Gang at agangmusic.com. Follow them on all social media platforms to stay in the loop with their musical journey.
A-Gang – Twitter/X
A-Gang – Facebook
A-Gang – YouTube
A-Gang – Instagram
Ludwig OGP – Spotify
Ludwig OGP – Facebok
Ludwig OGP – Instagram
Check out the official lyric video for “Chillin On My Cloud” on YouTube here: