The music industry is booming with hot new artists of all sounds and styles. One to keep a close eye on is the stunning songstress, Chandra Rhyme. In 2020 she released her R&B influenced track ‘All Night’ and paired her vampy vocals with a jarring professional lyric video for her fans.
Chandra Rhyme is a well-known name in the Pittsburgh music scene. Her sultry vocals and powerful lyrics are what make her such a unique up and coming independent artist. Chandra grew up around music with some family members having their own careers in the music industry. She started our dancing at the age of 3 and as she grew up, her main focus was classical ballet. She also played flute throughout her school years and took vocal lessons simultaneously. Dance remained her passion and she received her Bachelor’s Degree in Dance from Point Park University in Pittsburgh. Wanting to try something new, Chandra began writing lyrics and rapping under the name ‘Rhyme’ in the Pittsburgh underground music scene. In 2019 she released her debut EP titlted ‘Goin’ Up’. Her hip hop career has begun on a successful trajectory with noteworthy performances such as opening for rapper and producer Warren G and collaborating with multi-platinum producer Ryan M. Tedder. In 2019, she further explored her musical abilities and began singing as ‘Chandra Rhyme’. Her vocals are multidimensional and there are clear R&B & pop influences in her hip-hop music. In 2020, she released R&B ballad ‘All Night’ which really showcases her broad range. This song is romantic, and Chandra sings about spending all night with her love interest. This track is seductive and Chandra really hones in on a more sensual energy.
In October 2020, Chandra released a high-quality professional lyric video to pair with her R&B hit ‘All Night’. Lyric videos are one of the budding new trends in the music industry and can be really useful in presenting a visual representation of the artist’s brand or the theme of their song. In Chandra’s case, this video was clearly influenced by the single’s cover art which features a window looking out into a starry night sky with a glowing full moon. There is a rose on the windowsill and the font is in an alluring script style highlighted with a yellow luminescence. The lyric video was able to recreate this imagery by using similar visuals, starting with a beautiful blooming red rose over a starry sky in the title shot. Throughout the video, we also see falling red rose petals over different backdrops which is such a creative way to tie the different scenes together. Chandra sings about spending the night with her beau and this is represented through the different shots of city life at night when the cars are driving through the city and the lights in the buildings and on the streets are lit.
These shots paired with Chandra’s sensual vocals, give off romantic vibes to her fans. Tying the lyric video in the cover art further, there are scenes with glowing moons in front of a starry backdrop and the ending shot shows a pan out of an open window looking out into the moonlit sky, almost an exact reproduction. The music video has two font styles, one of which matches perfectly with the single’s cover art. It is a yellow gentle script font that has been digitally edited to glow. Something as simple as a glowing text can really add quality to any lyric video as it is eye catching when paired on a dark background.
The theme of this enticing video is clearly nighttime with heavily influenced elements from the ‘All Night’ single cover and the song’s overall branding. It is creative and well-thought out and is a great representation of Chandra Rhyme as an artist. Chandra Rhyme’s multifaceted abilities make her the ultimate up and coming queen of the music industry and an artist that we all need to keep an eye on. Her video for R&B track ‘All Night’ is sexy and eye-catching and a great introduction music video for a more intimate look at Chandra’s softer side.
Check out the lyric video on Chandra’s YouTube channel here: