6 Dec 2022

Brand Building With Lyric Videos


A lyric video is a great way to showcase the lyrics of your song, while also providing a visual element to accompany the music. This can be a powerful tool for building your brand as an artist, as it allows you to connect with your audience on a deeper level and share the message behind your music.

Here are a few tips for using lyric videos to build your brand:

Choose a Visually Appealing Design for your Lyric Video

The design should match the aesthetic of your brand, and should be eye-catching and engaging. These design choices can include the background image or video, the font and color of the lyrics, any visual effects or animations, and any additional imagery or graphics that may be used to enhance the video. Other elements to consider may include the overall layout and composition of the video, the pacing and timing of the lyrics, and any transitions or effects used to move between different sections of the video.

The Jeris Johnson – FRIDAY (feat. Trippie Redd) lyric video is a great example of brand building using aesthetics

The Lyrics Should Be Easy to Read and Follow Along With

This will help your audience connect with the message of your song, and will make the video more engaging overall. Legibility is important in lyric videos because it allows the audience to easily read and understand the lyrics as they are being sung or spoken. This can enhance the overall viewing experience by allowing the audience to follow along and engage with the music on a deeper level. Legible lyrics can also help the audience to better understand the meaning and message of the song, which can add to the emotional impact of the music. In addition, legible lyrics can make it easier for the audience to learn the song and sing along, which can create a more interactive and immersive experience and overall, it will most certainly enhance the audience’s enjoyment.

The 2 Chains – 2 Step lyric video is a great example of creative typography

Use The Lyric Video to Tell a Story

A lyric video is a great opportunity to provide some background and context for your song, and to give your audience a glimpse into the inspiration behind the music. It’s a visual representation of the song’s lyrics and could be used to provide insight on the song’s meaning or inspiration by including visual elements that relate to the lyrics or the inspiration behind the song. For example, if the song is about a specific person or experience, the artist could include photos or videos of that person or experience in the lyric video. Additionally, the artist could include text or graphics that highlight key lyrics or themes in the song, or that provide additional context or explanation for the lyrics.

The Gary Kemp – Waiting for the Band lyric video uses beautiful illustrations to tell a nostalgic story

Share Your Lyric Video on Social Media and Other Online Platforms

This will help to promote your brand and reach a wider audience, and will also give your fans a chance to connect with your music on a deeper level. It can help to increase the reach of your music and potentially attract new listeners. Social media allows artists to connect with their audience and share their work with a wide audience quickly and easily. By sharing a lyric video, a musician can give their audience a visual representation of their song, which can help to engage them and make the music more memorable. Additionally, this can help to build buzz and anticipation for an upcoming release, which can drive more traffic to the musician’s website or music streaming platforms.

Mia Rodriguez started her career posting song covers and other content on TikTok

Using a lyric video as part of your brand building strategy can be a powerful way to connect with your audience and share the message behind your music. By choosing a visually appealing design, making the lyrics easy to follow, telling a story, and sharing the video on social media, you can effectively use lyric videos to build your brand and reach a wider audience.

Leave a Reply

Your email address will not be published.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}